4 Reputation-Busting Social Media Mishaps

December 07, 2012

If you've ever emailed, texted, blogged, tweeted, Instagramed or Facebooked, there's a very good chance you've posted or shared something you've regretted. Whether it was accidentally hitting Reply All, publishing a blog post riddled with typos, or inadvertently posting a private photo for the world to see... there has to be something you've done online that you deleted or modified as soon as the mistake became clear.

The fact is... we all make mistakes. The other fact is... we all have private

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Pool Safely's First Splash!

May 25, 2012

Thursday, May 24th was a big day for aquatics professionals, parents and kids everywhere. The Consumer Product Safety Commission's Pool Safely campaign kicked off the third year of its pool and spa safety awareness initiative.

As a Pool Safely Campaign Safety Partner, West Bend joined organizations like the Y, Safe Kids USA, and the American Red Cross in this year's goal of providing water safety outreach and education to

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Facebook Subscribe: The Safest Way to Interact with Minors?

October 17, 2011

As we've stated time after time, we feel strongly that online contact with minors should be extremely limited. As someone that does online marketing and social networking for a living, I understand better than most how these social media restrictions can be frustrating for youth-focused organizations like summer camps, youth sports programs, Boys & Girls Clubs, and schools. The interactive communication between activity programmers and children can be an incredible outreach tool, but the fact of the matter is

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10+ Social Media Best Practices for Non-Profits

June 28, 2011

Late in 2010 I wrote about my experiences working with one of our customers on developing a comprehensive social media policy to be used for their summer camp counselors. At the time, social media was on everyone's minds. Well guess what? That hasn't changed... not even a little bit. In fact, just today Google announced it's new social network, Google+.

As more and more people become fully immersed in social networking - and electronic communication in general - it will become increasingly important for organizations to

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