Protecting Privacy

When it comes to face-to-face communication, we act differently depending on whether we are with our family, friends, coworkers, or strangers. We control our privacy and how these people perceive us by making adjustments to our attitude, attire, diction, and message. This strategy has worked for thousands of years.

Unfortunately, many people continue to struggle with controlling their online and electronic communication in a similar manner. The following best practices address social media privacy concerns and maintaining a professional persona.

1. Recognize that Online Communication is Rarely 100% Private

People need to recognize that social networks like Facebook, Twitter, YouTube, and Flickr want users to share as much information about themselves as possible. While most developed networking sites now offer privacy controls, the large majority of revenues for these sites is ultimately generated by content and information that is shared publicly by users.

By recognizing that these sites and services establish lax default privacy controls, users will be more apprehensive and take extra steps to control the content they share.

2. Never Discuss Sensitive Information Online

Because the privacy controls on social networking sites changes so frequently, and because they can often be difficult to understand and implement, employees should never discuss financial, legal, health, or other sensitive matters online.

3. Refrain From Discussing Claims Information

Do not respond publicly to questions or comments regarding possible matters of liability, injury, or property damage. Sharing private or inaccurate information can negatively impact your insurance carrier’s ability to protect you from frivolous claims.

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