'Tis the Season: Why December is as Good as it Gets for Swim Clubs and Fitness Centers

December 07, 2010

According to Google Trends, December is a big month for swim clubs and fitness centers. Around the end of the year, folks from across the country turn to Google to find ways to make the most of their New Years resolutions. You can see in this interactive chart that Google searches for "Weight Loss" spike at the end of December and early January.

Now we know better than to think that an organization

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